ABOUT

Producer
Production / Project Manager
Content Operations

Shira is a wearer of many hats despite her very average-sized head. She is, at her core, a leader, a problem solver, a builder of systems, a storyteller, a client whisperer, a talent hand-holder, a juggler, a joke teller (much to her wife's chagrin), and a former member of the *NSYNC fan club… although she’d rather not discuss that last one.

She has 17+ years of diverse experience spanning creative production and operations, with proven expertise in orchestrating multifaceted projects and delivering results.

With a rich background in film, television, branded content and commercials, she has successfully leveraged her skills to drive efficiency and growth across various departments, including content creation, brand strategy and marketing. Additionally, she holds a certificate in Product Management from General Assembly.

Professional Affiliations

The Producers Guild of America
BAFTA
The National Academy of Television Arts & Sciences
New York Women in Film & Television
Film Independent
Cinefemme

Testimonials

  • "Shira is an absolute joy to work with. Not only does she have a keen eye for detail on her shoots, she looks out for her crew, and is PHENOMENAL with clients. We worked together on digital branded content for high profile accounts, and from a CS point of view, she was always able to wrangle every type of personality. She is very trustworthy, smart, well-spoken, and honestly hilarious. I would work with Shira again in a heartbeat, she'd be an asset to any company!"

    Annie Ma
    Senior Account Manager, Magnet Media

  • "Literally the best producer I've ever worked with. Not only did she handle the nightmare of internet outages on a remote shoot, but she still managed to keep the shoot right on schedule (and keep talent laughing all the way). Also, I don't think Shira ever sleeps. Day after day, shoot after shoot, obstacle after obstacle, Shira powers through and manages incredible workloads and stress with seemingly effortless grace and a huge slice of humour. She impresses me every day."

    Omar Kenawi
    Producer, BookClub

  • "Shira is a pleasure to work with in so many ways. She is a very hard worker- always willing to go above and beyond in order to see a successful project through. She was heavily relied upon by everyone on our team and was given quite a few daily responsibilities which she carried out masterfully (from booking travel to researching our next potential story). I know she'd be a huge asset to any project. She's incredibly intelligent, not to mention super fun and a total team player!"

    Sabrina Sahraie
    Line Producer, Weinberger Media

  • "Shira was my Production Coordinator for almost 4 years, working on Lizard Lick Towing, Building Hawaii and various development shoots.  We worked very closely together and I always knew I could depend on her to get the job done.  Her can-do attitude, organizational skills and her attention to detail gave me the confidence to entrust her with whatever tasks were thrown her way - and generally speaking, she was usually juggling multiple assignments at any given time."

    Bree Frank
    SVP, Hello Sunshine

  • "I was fortunate enough to work closely with Shira Daniels while producing together on True Conviction for Discovery ID. She is the best and a real joy to work with. We had a lot of fun together, even on stressful days. She is talented, incredibly well organized, hard working, funny, has a great, positive attitude, and is someone I would choose to work with again in a heartbeat. If you can get her for your next project, grab her. She would be an outstanding addition to any production team."

    Gary Wynn
    Producer, True Conviction

  • "Shira marries creativity and organization seamlessly. I worked with her for three years and she was a vital team player. She delivered every project given to her with dedication and finesse. She has an eye for detail and can translate perfectly an idea given to her bringing it to life with her own special touch. Visually, she created the highest quality development decks, always making suggestions that added to the overall appeal. I could not recommend her highly enough, she is an asset."

    Jennifer Ducker
    Executive Producer, Zodiak Media

  • "Shira is so wonderful to work with! She always exceeds everyone's expectations! She is incredibly talented and hard working. She is everything anyone would want in an employee – professional, efficient, a true team player and will do anything it takes to get the job done. What I appreciated most is her extremely positive and caring personality. She was such an asset to our production! She really shows commitment and heart. She is fantastic and a fabulous hire!"

    Kim Matullo
    Film Production Accountant, Story Syndicate

  • "Working with Shira was an absolute treat! She was incredibly communicative, well organized, and made sure that the entire project went smoothly. She's the type of producer whom you can tell has their act together from the very first phone call that you have with them. I also really appreciate how much Shira looks out not only for the project and client, but also for the wellbeing of the film crews that she hires. I highly recommend Shira and look forward to the opportunity to work with her again."

    Jared Elkin
    Sound Mixer, Carbon 3D Branded Content

  • KD Pitts

    ”Shira is one of the most thorough and resourceful Producers I have ever worked with in my 13 years in Post. Once hired, she immediately jumped into assisting Post with story producing, creating backplates using Photoshop, and deliverables. Shira is very organized, great at multi-tasking, and prioritizing, and is just generally nice to have around the office. Her vast knowledge of Production and Post made Shira a very essential member of our team.”

    Kenitra Pitts
    Post Production Supervisor, Category 6 Media

  • "Shira Daniels - what a breath of fresh air! I have worked with her on two shows and can't wait to work with her again. Her funny wit keeps the cast and crew in good spirits during long, busy days on set. Because of her background in production management, I felt supported by her. Even as a producer, she didn't just focus on the creative, but always kept logistics in mind. She worked very collaboratively with us, which helped me complete my job. I will continue to sing her praises, as she deserves every bit of it!"

    Melissa Webb
    Production Coordinator, Magilla Entertainment

  • "Shira Daniels has a tireless work ethic, and an eye for the sort of fine details that are often missed by others. She has a great deal of experience in Production Management and her work spans several different types of shows , genres and production companies. Shira would be a valuable asset to just about any television production company. I cannot recommend her highly enough!"

    Shawn Stutler
    Operations Manager, Zodiak Media