ABOUT

Producer
Project Manager
Content Operations

Shira Daniels is a Shorty Award-winning, Webby-nominated Producer and production operations leader with over two decades of experience spanning film, television, and brand marketing.

She spent 15 years in traditional media before transitioning into social-first and digital content, where she now focuses on building in-house production ecosystems that are faster, leaner, and more cost-efficient.

Shira is known for leading high impact productions while optimizing budgets, streamlining workflows, and elevating creative output - often removing the need for external agencies or production companies altogether. In partnership with Nutrafol x Major League Baseball, she executed a multi-city production at more than 60% below typical agency estimates - all without compromising creative quality or output.

A strategic and operational leader, she brings clarity, calm, and momentum to every project she touches. She also brings something less tangible but equally important: a set culture where people feel supported, energized, and able to do their best work. The environments she creates are collaborative, solutions-oriented, and consistently cited by talent and crew as some of the most positive and rewarding they’ve experienced.

Over the years, she has built a trusted network of collaborators across New York, Los Angeles, and key markets nationwide - allowing her to scale teams quickly while maintaining a high bar for both creative and execution.

Professional Affiliations

The Producers Guild of America
BAFTA
The National Academy of Television Arts & Sciences
New York Women in Film & Television
Film Independent
Freelancers Union

Resume
Resume
LINKEDIN
LINKEDIN

TESTIMONIALS

  • "Shira Daniels is the best producer I’ve worked with. Her problem solving, organization, and communication are outstanding — I can confidently say I know it’s going to be a smooth shoot when Shira is involved. She expertly handles any budget, anticipates and avoids potential issues before they arise, and most importantly, she is genuinely an all-around good person. Everyone who has worked with her knows she also brings the most delicious rainbow cookies to set — it’s her signature move, and it’s just one example of the thoughtfulness and care she brings to every detail. Any team would be lucky to have Shira on board!"

    Angela Hanks
    Social Media Lead, Bobbie

  • "Shira is truly one of the best to do it! So much of a shoot is being prepared for the day and she's the best at that. Nobody can do pre-pro better than Shira. But where so many producers fall short is the actual work on the day. If something goes wrong, if something gets behind, if things get hard -- Shira is even better at keeping the vibes and spirits high, while maintaining a schedule, while producing each shot and lighting move, while also keeping everyone running with coffee and food and snacks. If Shira could produce everything I ever did I would be a very happy dude. Heck if she could produce every day of my life it would be a dream. Shira is unbelievably good at being a producer. But she's even more of an unbelievable human being and those are the kind of folks you want around you on set and off. If you're reading this deciding whether or not to hire her, what are you waiting for?"

    Jake Taylor
    Creative Director, Home Team Studio

  • "I truly can’t say enough about working with Shira. She is that rare combination of wildly detail-oriented and effortlessly collaborative! She's deeply attuned to the creative while somehow keeping every moving piece (and there were SO many!) running like clockwork. Even coordinating coast to coast, she made everything feel seamless, thoughtful, and genuinely fun. And "fun" is actually a description that undersells the whole experience - Shira is hands down one of the most hilarious people I’ve ever met. Never have I ever belly-laughed all day on set—and somehow we still stayed perfectly on schedule! Thank you for being you and for putting so much good into this industry! You're a star, my friend."

    Nicki Sebastian
    Photographer
    Portfolio

  • Jamie Davis

    "People are always looking for those needle in a haystack unicorns - that's Shira Daniels. She can lead any production - at any scale, at any budget - and find a path forward. She doesn't shy away from a challenge (and I've given her plenty), but she's also a realist. She'll never overpromise, and yet always overdelivers. And despite running a necessary tight ship - she's everyone's favorite person to collaborate with. The only reason I'm hesitant about writing this recommendation is because I shudder at the thought of not having Shira available to produce the all too few shoots we have at Bobbie. Any company looking to establish or grow an in-house production team should JUMP at the chance to have Shira at the helm."

    Jamie Davis
    Head of Brand Operations, Bobbie

  • "Literally the best producer I've ever worked with. Not only did she handle the nightmare of internet outages on a remote shoot, but she still managed to keep the shoot right on schedule (and keep talent laughing all the way). Also, I don't think Shira ever sleeps. Day after day, shoot after shoot, obstacle after obstacle, Shira powers through and manages incredible workloads and stress with seemingly effortless grace and a huge slice of humour. She impresses me every day."

    Omar Kenawi
    Producer, BookClub

  • "It is such a pleasure working with Shira. Not only is she incredibly smart and communicative, but she looks out for her team in a way that is far too rare these days. Shira understands that leadership sets the tone for the entire production. Under her guidance, the set remains positive and calm, keeping the crew motivated and happy even through the most stressful days. I would jump at the chance to work with her again and can’t recommend her enough."

    Kate Dennis-Skillings
    Wardrobe Stylist
    Portfolio

  • "Working with Shira has always been such a pleasure. I've worked with her a few times now, both as a 1st photo assistant, and a few times now as a lead photographer. She advocates for her crew members, and goes out of her way to make sure that everyone is happy and taken care of. From start to finish, Shira has always brought such a friendly and inclusive vibe, and does such a great job at making the entire team feel comfortable and supported. From kickoff call to shoot day, and post production, Shira is on top of it all, in a balance of getting ish done, while being the sweetest human being. Shoot days are long, and the value of a smooth rolling day, and a genuinely great hang is priceless to have on set. Shira is one of the best to do it!! "

    Zach Sorensen
    Photographer
    Portfolio

  • "Shira is an absolute joy to work with. Not only does she have a keen eye for detail on her shoots, she looks out for her crew, and is PHENOMENAL with clients. We worked together on digital branded content for high profile accounts, and from a CS point of view, she was always able to wrangle every type of personality. She is very trustworthy, smart, well-spoken, and honestly hilarious. I would work with Shira again in a heartbeat, she'd be an asset to any company!"

    Annie Ma
    Senior Account Manager, Magnet Media

  • "Shira is a pleasure to work with in so many ways. She is a very hard worker- always willing to go above and beyond in order to see a successful project through. She was heavily relied upon by everyone on our team and was given quite a few daily responsibilities which she carried out masterfully (from booking travel to researching our next potential story). I know she'd be a huge asset to any project. She's incredibly intelligent, not to mention super fun and a total team player!"

    Sabrina Sahraie
    Line Producer, Weinberger Media

  • "I was fortunate enough to work closely with Shira Daniels while producing together on True Conviction for Discovery ID. She is the best and a real joy to work with. We had a lot of fun together, even on stressful days. She is talented, incredibly well organized, hard working, funny, has a great, positive attitude, and is someone I would choose to work with again in a heartbeat. If you can get her for your next project, grab her. She would be an outstanding addition to any production team."

    Gary Wynn
    Producer, True Conviction

  • "Shira and I worked together for almost 4 years in unscripted TV and various development shoots. I always knew I could depend on her to get the job done. Her can-do attitude, organizational skills and her attention to detail gave me the confidence to entrust her with whatever tasks were thrown her way - and generally speaking, she was usually juggling multiple assignments at any given time."

    Bree Frank
    SVP, Hello Sunshine

  • "Shira marries creativity and organization seamlessly. I worked with her for three years and she was a vital team player. She delivered every project given to her with dedication and finesse. She has an eye for detail and can translate perfectly an idea given to her bringing it to life with her own special touch. Visually, she created the highest quality development decks, always making suggestions that added to the overall appeal. I could not recommend her highly enough, she is an asset."

    Jennifer Ducker
    Executive Producer, Zodiak Media

  • "Shira is so wonderful to work with! She always exceeds everyone's expectations! She is incredibly talented and hard working. She is everything anyone would want in an employee – professional, efficient, a true team player and will do anything it takes to get the job done. What I appreciated most is her extremely positive and caring personality. She was such an asset to our production! She really shows commitment and heart. She is fantastic and a fabulous hire!"

    Kim Matullo
    Film Production Accountant, Story Syndicate

  • "Working with Shira was an absolute treat! She was incredibly communicative, well organized, and made sure that the entire project went smoothly. She's the type of producer whom you can tell has their act together from the very first phone call that you have with them. I also really appreciate how much Shira looks out not only for the project and client, but also for the wellbeing of the film crews that she hires. I highly recommend Shira and look forward to the opportunity to work with her again."

    Jared Elkin
    Sound Mixer, Carbon 3D Branded Content

  • “Shira is fantastic at taking someone’s vision and bringing it to life. She makes each step of the process very clear and has great suggestions when the going gets tough. Absolutely someone you want to be apart of any production!”

    Jordan Sarf
    Director
    JS Pictures

  • KD Pitts

    ”Shira is one of the most thorough and resourceful Producers I have ever worked with in my 13 years in Post. Once hired, she immediately jumped into assisting Post with story producing, creating backplates using Photoshop, and deliverables. Shira is very organized, great at multi-tasking, and prioritizing, and is just generally nice to have around the office. Her vast knowledge of Production and Post made Shira a very essential member of our team.”

    Kenitra Pitts
    Post Production Supervisor, Category 6 Media

  • "Shira Daniels - what a breath of fresh air! I have worked with her on two shows and can't wait to work with her again. Her funny wit keeps the cast and crew in good spirits during long, busy days on set. Because of her background in production management, I felt supported by her. Even as a producer, she didn't just focus on the creative, but always kept logistics in mind. She worked very collaboratively with us, which helped me complete my job. I will continue to sing her praises, as she deserves every bit of it!"

    Melissa Webb
    Production Coordinator, Magilla Entertainment

  • "Shira Daniels has a tireless work ethic, and an eye for the sort of fine details that are often missed by others. She has a great deal of experience in Production Management and her work spans several different types of shows , genres and production companies. Shira would be a valuable asset to just about any television production company. I cannot recommend her highly enough!"

    Shawn Stutler
    Operations Manager, Zodiak Media